Do you like to support small businesses and buy American-made products? In this series, we take a look at a day in the life of the American consumer. From the time the average American wakes up surrounded by cozy bedding until the time they floss before going to sleep at night, we’ll delve into the brands of top-selling, daily-use items and the businesses Americans are supporting with their purchasing decisions.
We’ll start by identifying American-made, small business options — today we’re looking at toothpaste brands — and challenge you to change the way you think about shopping and start converting to products that better align with your consumer values. Keep in mind that if you want to maximize your support of small businesses, you need to plan ahead a couple of days. Typically, the “little guy’s” products aren’t on the shelf at the local big box store. It helps the small business more if you buy directly from them anyway, of course.
Today’s topic: toothpaste
Did you know the global toothpaste market is $20 billion per year (U.S. Dollars) and the top 10 selling toothpaste brands are owned by just five mega, multinational corporations?! Even Tom’s of Maine, which you might assume is made by a guy named Tom in Maine, and rising star Hello brand toothpaste, are owned by Colgate-Palmolive.
Well here’s a look at five American-made, small business toothpaste brand options. And find one you enjoy — the average person spends a total of 38.5 DAYS brushing their teeth over a lifetime!
- Radius is an eco-friendly toothbrush and natural toothpaste company inspired by nature and designed with purpose for a better you and a better world (company’s own description).
- Are all of the company’s products made in the USA? Everything is made in the U.S., with the exception of the floss.
- Ownership: Family-owned
- State: Pennsylvania
- Davids premium natural toothpaste is made using the highest quality naturally sourced and naturally derived ingredients to safely & effectively whiten teeth, fight plaque, and freshen breath (company’s own description).
- Are all of the company’s products made in the USA?: Yes
- Ownership: Sole-proprietor
- State: California
- 100% natural and flouride-free option for healthy, clean teeth. This tooth powder is whitening and remineralizing so it will help improve the look, strength, and health of your gums and mouth (company’s own description).
- Are all of the company’s products made in the USA?: Yes
- Ownership: Family-owned
- State: Ohio
- Health starts with your mouth. Boka pairs the best ingredients – nature & modern science – to offer to heal your mouth and nourish your body. Nano-hydroxyapatite is naturally restorative and helpful in reducing sensitivity. Nano-hydroxyapatite: very effective and nontoxic (company’s own description).
- Are all of the company’s products made in the USA?: The toothpaste is made in the USA; the floss and toothbrushes are imported.
- Ownership: Private equity
- State: Minnesota
- A natural toothpaste that is backed by science.Unlike many natural toothpastes, we didn’t just remove the toxic ingredients found in traditional toothpastes; we swapped in 100% safe and natural alternatives that clean and protect just as effectively (company’s own description).
- Are all of the company’s products made in the USA?: All products are made in the USA except for the floss, which is made in Italy.
- Ownership: Private equity
- State: New York
Below is a list of the top 10 selling toothpaste brands and the parent company of each:
1. Colgate (Parent Company: Colgate-Palmolive, USA)
2. Crest (Procter & Gamble, USA)
3. Sensodyne (GlaxoSmithKline, UK)
4. AquaFresh (GlaxoSmithKline, UK)
5. Aim (Church & Dwight, USA)
6. Arm & Hammer (Church & Dwight – USA)
7. Close-Up (Unilever – UK; licensed in the U.S. to Church & Dwight)
8. Tom’s of Maine (Colgate-Palmolive – USA)
9. Pepsodent (Unilever – UK; licensed in the U.S. to Church & Dwight)
10. Ultra-Brite (Colgate-Palmolive – USA)
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